Summer time — Brainstorm time

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Summer time — Brainstorm time

For many Marketing Superheroes the summer period is the perfect season for making their marketingplans. Either for the rest of this year or already planning ahead for upcoming years. Especially in the summer time it is nice to brainstorm off site — together with your team or even alone, preparing plans for more impact in your market.

Use this downtime

Since many people are enjoying their Summer Holidays, it is much more quiet at the office. The amount of emails is often reduced significantly. And the colleagues working around you at the office all seem to take things a little more relaxed. I strongly advice you to make use of this seasonal pattern and put this period of down time to your best advantage.

Take time to think

So allow yourself time to think. We can’t remain in action mode whole year through. Pause. Evaluate where you are now, halfway this year and be specific what you still want to achieve this year. Brainstorm by yourself on solutions. If you are not on track or if you want to do an even better job. You can even do it over lunch, sitting outside in the sun.

Sweep the room!

Or perhaps you rather brainstorm together with your team. Taking them off site to craft new plans and share ideas. Perhaps making it a true team building event, with a nice summer picnic or BBQ for example. One important piece of advice: don’t forget to sweep the room after you finish. Too often, I find flip-over boards filled with complete strategies carelessly left behind.


I am a big believer that sharing is caring — also please do share this post — but you don’t want your plans leaked to the competition. So always pay attention!


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