Our human brains are wired for storytelling. We love the anticipation of a good “once upon a time…” story to dream away. Only the most remarkable stories make it to the news — unfortunately mostly the sad and horrific ones. A true Marketing Superhero is a master storyteller. He helps to tell the stories of his brand, product or company. Stories people love and love to share. Here are three key insights, to help you better unfold your own story.
Everybody has a story
Every person you meet has his or her own story. He or she is fighting a battle you know nothing about. This is sometimes so easily forgotten, when we are caught up in our own tales. Also since people are often masters in masking their troubled minds. But remember this when you interact with others: the person is responding to you in the nature of his own storyline. Don’t assume you know, until he or she fills you in. I found this insight extremely liberating — since I had a tendency to incorporate reactions from others into my own story: Wanting to please all. Which will never get you your happy ending.
Alter your own story
‘Know Thyself’ was written on the forecourt of the Temple of Apollo at Delphi. Knowing yourself is important, both in your professional and personal life. Understand deeply what pushes your buttons. What gives you energy and what drains you. Know where you are coming from. Know your history. And at the same time don’t let your history determine your destiny. You can change. You always have a choice! It’s how you reframe your own stories. Telling it in a different way. The future is a fairytale still untold. Don’t let your past withhold you from your future desires!
Think about your format
It is not only what you say, but also how you say things. This is not only applicable to marketing. But true in every field in life. Spend some time on the format in which you will deliver your story. Preparation always pays off. It will help you better land the message you want to bring across. This also involves determining the right time and place. Setting the scene. Who should be present? Is this something to proclaim in the grand hall or better done in a one-on-one meeting? Is it best written, spoken with intonation or turned into a theme song with a chorus line in the back?
Here is a great inspiring TED video by Andre Stanton — maker of Toy Story and WALL-E — about what makes a great story. Think Transferable and see what you can learn from it for telling your own stories. I would love to hear yours.