Marketing you do together

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Marketing you do together withMartijn

Marketing you do together

We humans are social beings. We are designed to work together. Through collaboration we can become much more impactful. No man or woman has ever achieved something grand all by themselves. There is always a team behind a highly successful individual, supporting their endeavours. This is also true in the field of marketing, which to me really is a people-thing.

Build on each other talents

Face it — you can do anything, just not everything. You have a natural talent for certain things. Often those things that come to you naturally are truly remarkable gifts. Instead of trying to become average in everything, focus instead on amplifying your biggest talents. Excel and have other people support you with their talents. By building on each others strengths we can all achieve much more.

Collaborate and network freely

With todays technology, it is even more easy to share ideas around the globe. Instead of six degrees of separation, Facebook has recently found-out that each person in the world — or at least among the 1.59 billion people active on Facebook — is connected to every other person by an average of three and a half other people. Our world is getting smaller. So use this to your advantage!

You don’t have to do it alone

I find it reassuring to know that although you have to do it yourself, you don’t have to do it all alone in this world. So be sure to team up — both in business as well as in your personal life. Put in the efforts on surrounding yourself with people who support you. But remember to also return the favour. Although this doesn’t have to be quid quo pro. Just be of service! As a bonus: by helping other people out, you will feel great about yourself too.


Knowledge is important, but without taking action nothing will change. (As I also explain in my book “How to become a Marketing Superhero“.) So figure out where you need support and go out to find it. Please know that I am happy to help you wherever I can.

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