Marketing

23
Sep

Caspian and Customer Service

Posted by | · · | Marketing | Comments Off on Caspian and Customer Service

Caspian and Customer Service At my favourite coffee bar, close to where I live, they serve their coffees into all sorts of mugs and vintage cups. I love to visit them regularly: to think, to read, to write or meet up with inspiring people. The three baristas all know how I […]

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28
Jul

Culture and you

Posted by | · · | Marketing | Comments Off on Culture and you

Culture and you The other day I had a lovely lunch to catch up with a former colleague and good friend of mine. At one point during our conversation, we touched upon the topic of corporate culture. And how — especially in larger companies — this seems so rigid and unchangeable. […]

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09
Feb

The Benefits of Checklists

Posted by | · · | Marketing · Personal Development · Productivity | Comments Off on The Benefits of Checklists

  The Benefits of Checklists A true Marketing Superhero strives to do his or her work in the most effective and efficient way. One great magical trick for Focus Pocus — the fifth Marketing Superpower described in my ebook “How to Become a Marketing Superhero!” — is making lists. In today’s post, […]

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05
Feb

How to become more Consumer Centric

Posted by | · | Creative Consultancy · Marketing | Comments Off on How to become more Consumer Centric

How to become more Consumer Centric? Marketing is all about deeply understanding what your consumer wants. One of the ways in becoming a true Marketing Superhero, is that you put your consumer at the heart of all that you do. This is also applicable in business to business marketing. I believe that […]

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04
Feb

Get Feedback

Posted by | · · | Marketing · Marketing Process · Personal Development | Comments Off on Get Feedback

Get Feedback In business feedback is priceless. You can’t do it all on your own. In improving your marketing, product or service, you need to get feedback. How do you get this? By simply asking for it! Let customers give their opinions, for example by leaving a review or rating on […]

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03
Feb

How to Create a Content Strategy

Posted by | | Content Marketing · Marketing | Comments Off on How to Create a Content Strategy

How to Create a Content Strategy When it comes down to developing your content strategy, it is key to think like a publisher. Especially when you are advertising your brand, product or service. What does that mean exactly? What makes a piece of content great? And — in this era of […]

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02
Feb

Become a Marketing Superhero

Posted by | · | Creative Consultancy · Marketing · Personal Development | Comments Off on Become a Marketing Superhero

Become a Marketing Superhero! We live in a world in which change seems to be the only constant factor. Information is just one click away. New tools and techniques are being developed as we speek. As a business owner or marketer it is hard to keep up. You feel overwhelmed. It […]

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28
Jan

7 secrets of running an effective workshop

Posted by | No Tags | Creative Consultancy · Marketing · Marketing Process | Comments Off on 7 secrets of running an effective workshop

7 Secrets of Running an Effective Workshop Are you planning on brainstorming with your team on new product ideas? Or developing new ways to grow your business? Are you and your team making the marketing plans for the remainder of the year? Or are you putting together the topics for your […]

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27
Jan

How to create a content calendar

Posted by | No Tags | Content Marketing · Marketing | Comments Off on How to create a content calendar

  Whether you are blogging on your website, running a Facebook page or managing a professional twitter account, when it comes down to effective content marketing you need to have a strategy in place. Especially if you are using various channels, you need to combine your efforts. So things add up […]

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