Keys to finding your own tribe Last week, I had to honour to announce two magnificent motivational speakers during a workshop. I was asked to welcome them on stage, after giving a short introduction in which I could share a short, personal story on how they both have touched my lives. […]
How to keep your mind open Open-mindedness is an important trait for any marketer or business owner. Without ensuring you keep an open mind, you’ll miss-out on some of life’s best opportunities, both in business or in the personal realm. Here are three ways to prevent you from operating too narrow-mindedly […]
Burst that bubble and look beyond Face it — we all live in our own little bubble. In general we tend to interact with the same sort of people like ourselves. Whether it’s your colleagues at work —who often share the same educational background— or the friends you see in our […]
Get Inspired Inspiration comes from the Latin word inspirare — which means the ‘breathe’ or ‘blow into’ — and originates from divine beings literally thought to breathing new ideas into us mortals. And as we humans can’t survive without breathing, I also believe we need to ensure we get a sufficient […]
You are smarter than you think! A true Marketing Superhero is great at making decisions. He knows how to follow his intuition. In this blogpost, I want to share with you a great technique for better decision making. Which taps into your inner wisdom. You really are smarter than you think! […]
Summer time — Brainstorm time For many Marketing Superheroes the summer period is the perfect season for making their marketingplans. Either for the rest of this year or already planning ahead for upcoming years. Especially in the summer time it is nice to brainstorm off site — together with your team […]
Plan for inspiration Often people I meet say they are waiting for a spark of creativity. That they need to get inspired first, before they can actually start creating. I believe it works the other way around. Don’t wait for inspiration to magically appear. Actively plan for it to happen. This […]
How to brainstorm alone You don’t always need to set up a group brainstorm. Especially when you are working on more personal challenges, it is sometimes best to just work on it alone. Still the basic principles for brainstorming apply. You need to allow yourself to dream away by postponing judgement. […]
Creative Techniques Creativity is the overarching Marketing Superpower. The one force which binds them all. It is the ability to stretch your thinking and come up with new solutions. When you formulate your problem as a creative challenge — your mind already begins to come up with solutions. Here are […]
The ground rules in brainstorming In order to run an effective brainstorm with your team, you need to establish some ground rules. Put them on the first slide in your presentation deck. Or write them on a flip chart and hang them — clearly visible — somewhere in the room. You can […]
