Do you buy the story you’re telling? Marketing is all about story telling. It’s not just about what you do and deliver, but just as much about the story you are telling on what you do and how you deliver this. On why you set out to do so in the […]
Beware of all your assumptions You might have heard that assumption is the mother of all f#ck-ups — which is a quote from the movie Under Siege 2, featuring Steven Saegal — or that to assume makes an “ass” out of “u” and “me”. I’ve recently had the opportunity to be […]
How to keep your mind open Open-mindedness is an important trait for any marketer or business owner. Without ensuring you keep an open mind, you’ll miss-out on some of life’s best opportunities, both in business or in the personal realm. Here are three ways to prevent you from operating too narrow-mindedly […]
Overlooking the obvious Our brain is a wonderful instrument. It helps us conceive the most ingenious plans and develop new, innovative ideas. But sometimes our train of thoughts can get tied up into one big knot. We then tend to overthink things. Our mind is sometimes a master in overcomplicating matters. […]
The greatest Marketing Superpower of all I have shared with you in my ebook the seven powers of a true Marketing Superhero. But I omitted the ONE power which binds them all. The greatest Marketing Superpower is Creativity. The force with which we can generate new ideas, develop new strategies and […]
Feeling overwhelmed? Do a triple D! Many Marketing Superheroes I speak, are feeling overwhelmed. In todays world, it is quite a challenge to keep up. At the same time many Marketing Superheroes also put a lot of pressure on themselves. As they are striving for continuous improvements. They want to do […]
Get a Jester In medieval times every respectable king had a jester. Someone who was allowed to make fun of the royals. To make them human again, by giving the king or queen critique. In a playful manner they land solid not he ground with their two feet. In the spirit […]
Read the Signs A true Marketing Superhero wants to be highly effective. Both in business and in his or her private life. They are looking for continuous ways for improvement. Become aware of the signs you will receive along your journey — either stating you are going in the right direction […]
How to become more Consumer Centric? Marketing is all about deeply understanding what your consumer wants. One of the ways in becoming a true Marketing Superhero, is that you put your consumer at the heart of all that you do. This is also applicable in business to business marketing. I believe that […]
Become a Marketing Superhero! We live in a world in which change seems to be the only constant factor. Information is just one click away. New tools and techniques are being developed as we speek. As a business owner or marketer it is hard to keep up. You feel overwhelmed. It […]
