In marketing it is not about you Marketing is not about you. It never was and it never will be. In marketing it is all about your customer. It always was and always will be. The only way to become really successful as a marketer or business owner is to put […]
Watch when Marketing Superheroes unite A few weeks before the release of Batman v Superman — the Dawn of Justice in cinema’s worldwide, a close friend of mine raised the question: “What would your Marketing Superheroes do, in such a case?”. And without having seen this blockbuster movie featuring Ben Affleck […]
Beware of all your assumptions You might have heard that assumption is the mother of all f#ck-ups — which is a quote from the movie Under Siege 2, featuring Steven Saegal — or that to assume makes an “ass” out of “u” and “me”. I’ve recently had the opportunity to be […]
Move from inspiration to action Inspiration is important, but without action nothing much will happen in your business or in the rest of life. I am a huge believer we all need to ensure we get a regular dosis of inspiration — to help you generate new and fresh ideas, to […]
How to keep your mind open Open-mindedness is an important trait for any marketer or business owner. Without ensuring you keep an open mind, you’ll miss-out on some of life’s best opportunities, both in business or in the personal realm. Here are three ways to prevent you from operating too narrow-mindedly […]
