How to brainstorm alone You don’t always need to set up a group brainstorm. Especially when you are working on more personal challenges, it is sometimes best to just work on it alone. Still the basic principles for brainstorming apply. You need to allow yourself to dream away by postponing judgement. […]
Creative Techniques Creativity is the overarching Marketing Superpower. The one force which binds them all. It is the ability to stretch your thinking and come up with new solutions. When you formulate your problem as a creative challenge — your mind already begins to come up with solutions. Here are […]
The ground rules in brainstorming In order to run an effective brainstorm with your team, you need to establish some ground rules. Put them on the first slide in your presentation deck. Or write them on a flip chart and hang them — clearly visible — somewhere in the room. You can […]
How to brainstorm with your team This post is about how to brainstorm together with a group of people. And how get the most out of it. As shared with you before, the key element to running an effective creative workshop is preparation. So how to proceed now you have the […]
The greatest Marketing Superpower of all I have shared with you in my ebook the seven powers of a true Marketing Superhero. But I omitted the ONE power which binds them all. The greatest Marketing Superpower is Creativity. The force with which we can generate new ideas, develop new strategies and […]
Mind your language! Your parents were right when they taught you to pay attention to your language. The words you use in your daily conversations affect your life — to the negative or the positive. This is especially true for the words you use to communicate with yourself. Today I want […]
The Magic Spell of Focus Pocus Focus really is a rare quality nowadays. As a Marketing Superhero, we want to make the most out of our day. Striving towards the highest level of personal effectiveness. Instead of “Work hard — Play hard!” our Marketing Superhero looks for “Work smart — Play […]
Feeling overwhelmed? Do a triple D! Many Marketing Superheroes I speak, are feeling overwhelmed. In todays world, it is quite a challenge to keep up. At the same time many Marketing Superheroes also put a lot of pressure on themselves. As they are striving for continuous improvements. They want to do […]
Consistency is Key The key to success is consistency. I believe this is true in every aspect in life. In order to make progress, you need to continuously and habitually put in the right amount of effort. This is also true for building a strong brand in the market place. And […]
Get a Jester In medieval times every respectable king had a jester. Someone who was allowed to make fun of the royals. To make them human again, by giving the king or queen critique. In a playful manner they land solid not he ground with their two feet. In the spirit […]
