Right Brain vs Left Brain Thinking

Posted by | No Tags | Creative Consultancy · Creativity · Marketing Process | 4 Comments on Right Brain vs Left Brain Thinking

Right vs Left Brain withMartijn

Right Brains vs Left Brain Thinking

Our human brain is ingenious. We have unlimited capacities in coming up with new ideas and creative strategies. To get the best results, you need to flip between the two sides of your brain. Because both have very distinct functionalities, which are needed to generate the best solution. Accept not at the same time in the creative process.

 

The logical left side

The left hemisphere of your brain controls your rational thinking. It helps to determine the logic way to address a problem. It helps you evaluate the facts and rationally pick the best or at least the most optimal solution. Helping to determine all the pro’s and con’s of each idea. On the left side of your brains, you mainly think in words. Left brain thinking involves maths and language. All very nifty.

 

The creative right side

Your imagination is situated in the right part of your brains. In this hemisphere creativity resides. This is the place where new ideas are formed. New connections are made. This is where beautiful music and images are created. This is the emotional side of your brain. The non-verbal part, where intuition and feelings arise. It involves holistic thinking – the so called helicopter view – and daydreaming.

 

Flip between hemispheres

In the creative proces, you need both sides of your brain. Although not necessarily at the same time. When for example running a creative workshop, first explore as many new options as you can. By focussing on right brain thinking. Allowing thoughts and ideas to wonder. By deliberately postponing judgement, you temporarily shut down your logical left brain thinking.

 

Choose the best out of many ideas

First create as many options and ideas as you can – in which every solution is possible, how crazy they might seem. After having developed a list of ideas, you can let your left hemisphere help you decide on the best solution. Providing criteria like feasibility and timing constraints.

 

If you are interested in more tips and tricks regarding creative thinking, be sure to sign-up for my newsletter.


4 Comments

cheap ray bans says:

28 September 2015 at 13:10

Hey very interesting blog!

withMartijn says:

1 October 2015 at 08:02

Thank you very much!

app to hack into facebook account says:

14 December 2015 at 10:40

I have got taken a look at large amount of web-sites and even experienced many websites,your job is undoubtedly incredible.Hats off to all your perseverance in addition to dependability.Do retain us informed in future as well.

Google says:

7 January 2016 at 05:32

Google

Wonderful story, reckoned we could combine a handful of unrelated information, nevertheless really really worth taking a search, whoa did 1 master about Mid East has got far more problerms as well.

Comments are closed.