Everything is Energy

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Everything is Energy withMartijn

Everything is Energy

Albert Einstein stated “Everything is energy and that is all there is to it. Match the frequency of the reality you want and you cannot help but get that reality. It can be no other way. This is not philosophy. This is physics.” Your own energy is therefore an important resource. One every Marketing Superhero should actively manage, in ensuring getting the results he desires.

Know where you get energy from

A true Marketing Superhero knows where he and his team members get their energy from. We all know the difference between introverts and extroverts. We often depict the first category of people as being more shy, the ones standing quietly in a corner of the room. While the later wants to be the centre of attention at every occasion. While I have seen these stereotypes occasionally be true, I believe the real distinction between an introvert and an extrovert is where they get their energy from.

Introverts vs Extroverts

Introverts can be highly sociable and talkative people. They aren’t necessarily quiet, dull folks. However they need to be by themselves in order to replenish their own energy levels. Either by reading a book, talking a walk or performing any other activity they prefer alone. Extroverts, on the other hand, fuel their batteries in the interaction with people. Ideally in a face to face situation, but talking on the phone or via Skype can work just as good.

Actively manage the energy

It is important to be self aware enough to know in which category of people you belong to. So you know how to refuel your own batteries. Also during the day make sure to plan some time to either be alone or engage socially with other people. You are in charge of managing your own energy flow. But also pay attention to the energy within groups, for example during a workshop or meeting. Adapt your process or agenda accordingly. In the end everything is energy…


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