Consistency is Key

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Martijn van Kesteren as Marketing Superhero

Consistency is Key

The key to success is consistency. I believe this is true in every aspect in life. In order to make progress, you need to continuously and habitually put in the right amount of effort. This is also true for building a strong brand in the market place. And your content strategy will also benefit from being consistent.

Repeat your message

Like any Marketing Superhero knows, you need to repeat your message often. Your audience need to hear it multiple times to get it imprinted properly. But since repetition has a risk of ware out — especially in an age where everything needs to be new and fresh — it is wise to reformulate your key messages in inspiring new ways. That is why you need to keep your content calendar interesting.

Stick to a clear format

Using a script or formula helps build consistency. For example the way you frame pictures, use your brand logo or display video content. This all helps your audience to link this content back to your brand. But don’t be afraid to try out new ideas. Utilise new ways to tell your story. Test them out and consistently reuse the once that work. So you can include this as a new format.

Superhero theme

As you might have guessed, I have a “thing” with Superheroes. This is a format I use for my content strategy and ebook. I find it funny — I hope you too — and it inspires me to create new content for you guys. Again consistency is key here too. So for Carnival this year, I have put on my red cape and saved the day as Superman. Driving a consistent personal brand story. Although I had already bought a different suit earlier this year. Which one? That shall remain a riddle* for now!


In what different ways can you share your brand story consistently? What are formats you can (re)use for your content calendar? If you need help in crafting your content strategy or developing inspiring formats, please let me know!

* hint-hint


Johnk639 says:

16 December 2015 at 00:27

Nice blog here! Also your website loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol ekdeedbdedea


withMartijn says:

16 December 2015 at 10:52

I use yourhosting as hosting partner. Best wishes, Martijn


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29 December 2015 at 07:49


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bastcilkdoptb says:

21 January 2016 at 02:37

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bastcilkdoptb says:

3 March 2016 at 20:26

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mark editor says:

6 April 2016 at 18:40

ZM1OUs Wow! Thank you! I continuously needed to write on my website something like that. Can I take a fragment of your post to my blog?


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